E

Is Emma's Diary trustworthy?

emmasdiary.co.uk

Emma's Diary is a pregnancy and parenting information platform in the United Kingdom. It provides advice, tracking tools and content from trying to conceive through to newborn and baby care, alongside free gift packs and a mobile app.

Checkuno helps you determine if a business can be trusted based on reliability signals, experiences and business information.

Checkuno Score

How is the Checkuno Score calculated?

The Checkuno Score gives an indication of how much a business can be trusted. The score is determined using various reliability signals, such as business information, domain data, reputation indicators and other relevant factors. The score is meant as an aid in assessing a business and is not a guarantee or definitive judgement.

67 /100
Largely positive

Score Breakdown

Visual representation of the Checkuno Score.

Excellent
7%
Good
59%
Average
29%
Poor
3%
Bad
2%

Checkuno Insights

Gift pack contents

The contents of the physical gift packs are a recurring topic. Experiences around what is included vary.

Email communication

The volume of emails from the platform and its marketing partners is discussed regularly. Data handling is a recurring theme.

Website and app

The website and mobile app are described in varying ways. Navigation and account access are recurring discussion points.

Account management

Forgotten passwords and account access are raised regularly across customer experiences.

General impression Mixed picture

Experiences vary across gift packs, email communication and website usability.

Together we make the internet safer.

Share your experience with Emma's Diary and help others make better choices.

Share your experience

Alerts & Warnings

No active alerts

There are currently no active warnings for this business.

Company Information

Category
Media
Registered since
1996
Domain age
29 years
Country
United Kingdom
Claim this business

About this business

What they offer

Emma's Diary is a pregnancy and parenting information platform. It covers trying to conceive, week-by-week pregnancy tracking, newborn care and baby care. The platform publishes guides, checklists and advice articles. It also offers calculators for ovulation and due dates. A mobile app provides pregnancy tracking and personalised tips based on the user's stage.

Gift packs and partners

The platform offers free gift packs containing sample products and vouchers. These can be collected from Boots and Argos. It works with partner brands including Pampers, Philips Avent and Ickle Bubba. Subscribers can sign up for weekly email content tailored to their pregnancy or parenting stage, along with exclusive offers from partner brands.

Background

The company has been around for over 30 years and is based in Bourne End in the United Kingdom. Content is described as approved by healthcare professionals including practising GPs and midwives. It offers community membership through its Parent Squad and Parenting Club. Milestone tracking and personalised tips sit alongside the physical sample gift packs and digital resources.