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Is e.l.f. Cosmetics trustworthy?

elfcosmetics.co.uk

e.l.f. Cosmetics sells makeup and skincare online in the United Kingdom. The catalogue spans concealers, eyeshadow palettes, lip products, primers, foundations and brushes. Targeted skincare items such as a hypochlorous mist and serums are also available.

Checkuno helps you determine if a business can be trusted based on reliability signals, experiences and business information.

Checkuno Score

How is the Checkuno Score calculated?

The Checkuno Score gives an indication of how much a business can be trusted. The score is determined using various reliability signals, such as business information, domain data, reputation indicators and other relevant factors. The score is meant as an aid in assessing a business and is not a guarantee or definitive judgement.

66 /100
Largely positive

Score Breakdown

Visual representation of the Checkuno Score.

Excellent
6%
Good
58%
Average
30%
Poor
4%
Bad
2%

Checkuno Insights

Product performance

Product performance is described in varying ways. Coverage, pigment, brush bristles and pencil and foundation behaviour are recurring points.

Customer service

Customer service responsiveness is a recurring discussion point. Reply speed, replacements, refunds and contact routes are mentioned regularly.

Delivery

Experiences around ordering and delivery vary. Incomplete shipments and missing or cancelled items are recurring topics.

Ordering process

The ordering and fulfilment process is discussed regularly. Order accuracy and follow-up after contact are recurring themes.

General impression Mixed picture

Experiences vary across product performance, customer service and delivery. Outcomes differ noticeably from one account to another.

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Alerts & Warnings

No active alerts

There are currently no active warnings for this business.

Company Information

Category
Beauty & Care
Registered since
2005
Domain age
21 years
Country
United Kingdom
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About this business

Range

e.l.f. Cosmetics offers makeup and skincare across its own house brand. The makeup side covers concealers, eyeshadow palettes and lip products such as liners, glosses and stains. Primers, foundations, mascaras, blushes, bronzers and brushes are also part of the catalogue. On the skincare side there are targeted items including a hypochlorous mist and serums. The name e.l.f. stands for Eyes, Lips, Face.

Formulation

All formulas are marketed as vegan and cruelty-free, without animal testing. Products are made without phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone. The skincare line is additionally made without sulfates. Pricing is positioned as affordable, with 75% of products stated to be £10 or under and aimed at a broad audience.

Shopping and account

The website runs a rewards programme called Beauty Squad. Free shipping is offered on qualifying orders and first-purchase discounts are available to new customers. A Shop Pay option allows payment in four instalments. The brand operates through its UK site at elfcosmetics.co.uk.